2026 US E-Commerce Unit Economics • 52 Pre-Calibrated Category Models

Know Your Exact Net Profit & Break-Even ROAS Before You Spend $1 on Ads.

Covering TikTok Shop US, Etsy, Shopify, Amazon FBA, Whatnot Live, eBay, and Walmart WFS. Simulate platform referral fees, FBT/FBA shipping, creator affiliate commissions (15–25%), and sizing return erosion in real time.

Interactive Live Demo (TikTok Shop US - Beauty & Skincare)

TikTok Shop US Beauty & Skincare Profit + Break-Even ROAS Calculator

Open Dedicated SEO Landing Page

1. Unit Economics & Fee Inputs

Pre-filled with 2026 TikTok Shop US (Beauty & Skincare) averages

$
$
$
$

2. Simulate Ads, Creator Commissions & Hidden Costs

15% ($4.20/order)
0% (Organic)10% (Standard)15% (Etsy Offsite / TTS Avg)25%+ (VIP Creator)
$6.50 (ROAS: 4.31x)
$0 (100% Organic)Break-Even Max CPA: $11.68High Ad Spend
TikTok Shop Free Sample Seeding & Ghost-Rate Simulator
Sample Cost: $9.75/creator
Monthly Sample Burn: -$292.50/mo • Orders Needed to Break Even on Samples: 57 salesDownload Creator Sample ROI Tracker ($19) →
Real Net Profit Per Order Healthy Margin
$5.18

Net Profit Margin: 18.5%

$2,332

Est. Monthly Profit (450 orders)

Break-Even Ad ROAS2.40xMin ROAS needed on Ads
Max Allowable CPA$11.68Max Affiliate: 34%
Customer Total Checkout:$28.00
Product COGS + Outbound Shipping:-$9.75
TikTok Shop US Referral & Payment Fees:-$1.98
Creator Affiliate / Offsite Fee (15%):-$4.20
Return Rate Erosion (6%):-$0.39
Paid Ad Spend / CPA:-$6.50
Pro Seller Excel + Google Sheets OS

Track 500+ TikTok Shop SKUs, Creator Samples & 1099-K Taxes Automatically

Tired of calculating one product at a time? Download our 2026 US TikTok Shop & Multi-Channel Master Spreadsheet: includes 500-SKU Break-Even ROAS Matrix, Free Sample Ghost-Rate Tracker & IRS Schedule C Tax Ledger.

Download Complete 500-SKU Pro Bundle ($19) →

Interactive 5×5 Price vs. Ad ROAS Profitability Heatmap

See your exact Net Profit per order across 25 pricing & ROAS combinations (Green = Profitable, Red = Losing Money)

Retail Price \ Target ROAS1.3x ROAS1.6x ROAS2.0x ROAS2.5x ROAS3.5x ROAS
$22.40
-$9.97
(-45%)
-$6.74
(-30%)
-$3.94
(-18%)
-$1.70
(-8%)
+$0.86
(4%)
$25.20
-$9.92
(-39%)
-$6.28
(-25%)
-$3.13
(-12%)
-$0.61
(-2%)
+$2.27
(9%)
$28.00Active
-$9.86
(-35%)
-$5.82
(-21%)
-$2.32
(-8%)
+$0.48
(2%)
+$3.68
(13%)
$32.20
-$9.77
(-30%)
-$5.13
(-16%)
-$1.10
(-3%)
+$2.12
(7%)
+$5.80
(18%)
$36.40
-$9.68
(-27%)
-$4.43
(-12%)
+$0.12
(0%)
+$3.76
(10%)
+$7.92
(22%)

Cross-Marketplace Profit Check

Same $28.00 item sold on 4 US platforms:

TikTok Shop US6% Referral + FBT (-$1.98)
+$5.18/unit
Etsy US6.5% + 3% + $0.45 (-$3.11)
+$4.05/unit
Shopify DTC0% Ref + 2.9% Stripe (-$1.11)
+$6.05/unit
Amazon FBA15% Referral + FBA (-$4.60)
+$2.56/unit

💡 Want to compare all your SKUs across all 7 US channels simultaneously? Grab the .

Programmatic SEO Directory (52 Pre-Built US Landing Pages)

Choose Your Platform & Product Category Calculator

Every page has unique 2026 referral fees, category return rates, shipping baselines, and high-converting B2B affiliate offers.

TikTok Shop US6% Referral Fee

Beauty & Skincare Profit & ROAS Calculator

Pre-calibrated with 2026 TikTok Shop US fee rules (6% referral fee), realistic $28.00 beauty & skincare unit economics, and return rate erosion modeling.

Avg Price: $28.00•COGS: $5.50
Open
TikTok Shop US6% Referral Fee

Women's & Men's Apparel Profit & ROAS Calculator

Pre-calibrated with 2026 TikTok Shop US fee rules (6% referral fee), realistic $36.00 women's & men's apparel unit economics, and return rate erosion modeling.

Avg Price: $36.00•COGS: $9.20
Open
TikTok Shop US6% Referral Fee

Supplements & Wellness Profit & ROAS Calculator

Pre-calibrated with 2026 TikTok Shop US fee rules (6% referral fee), realistic $34.95 supplements & wellness unit economics, and return rate erosion modeling.

Avg Price: $34.95•COGS: $6.20
Open
TikTok Shop US6% Referral Fee

Pet Supplies & Dog Treats Profit & ROAS Calculator

Pre-calibrated with 2026 TikTok Shop US fee rules (6% referral fee), realistic $26.99 pet supplies & dog treats unit economics, and return rate erosion modeling.

Avg Price: $26.99•COGS: $6.00
Open
TikTok Shop US6% Referral Fee

Home & Kitchen Gadgets Profit & ROAS Calculator

Pre-calibrated with 2026 TikTok Shop US fee rules (6% referral fee), realistic $29.99 home & kitchen gadgets unit economics, and return rate erosion modeling.

Avg Price: $29.99•COGS: $7.40
Open
TikTok Shop US6% Referral Fee

Phone Cases, MagSafe & Tech Profit & ROAS Calculator

Pre-calibrated with 2026 TikTok Shop US fee rules (6% referral fee), realistic $22.99 phone cases, magsafe & tech unit economics, and return rate erosion modeling.

Avg Price: $22.99•COGS: $3.80
Open
TikTok Shop US6% Referral Fee

Fashion Jewelry & Watches Profit & ROAS Calculator

Pre-calibrated with 2026 TikTok Shop US fee rules (6% referral fee), realistic $24.50 fashion jewelry & watches unit economics, and return rate erosion modeling.

Avg Price: $24.50•COGS: $3.20
Open
TikTok Shop US6% Referral Fee

Gym Gear & Athleisure Profit & ROAS Calculator

Pre-calibrated with 2026 TikTok Shop US fee rules (6% referral fee), realistic $38.00 gym gear & athleisure unit economics, and return rate erosion modeling.

Avg Price: $38.00•COGS: $8.50
Open
TikTok Shop US6% Referral Fee

Baby Gear & Mom Essentials Profit & ROAS Calculator

Pre-calibrated with 2026 TikTok Shop US fee rules (6% referral fee), realistic $31.99 baby gear & mom essentials unit economics, and return rate erosion modeling.

Avg Price: $31.99•COGS: $7.80
Open
TikTok Shop US6% Referral Fee

Viral Snacks, Candy & Coffee Profit & ROAS Calculator

Pre-calibrated with 2026 TikTok Shop US fee rules (6% referral fee), realistic $21.99 viral snacks, candy & coffee unit economics, and return rate erosion modeling.

Avg Price: $21.99•COGS: $5.60
Open
TikTok Shop US6% Referral Fee

Car Detailing & Auto Gadgets Profit & ROAS Calculator

Pre-calibrated with 2026 TikTok Shop US fee rules (6% referral fee), realistic $27.50 car detailing & auto gadgets unit economics, and return rate erosion modeling.

Avg Price: $27.50•COGS: $6.40
Open
TikTok Shop US6% Referral Fee

BookTok, Guided Journals & Planners Profit & ROAS Calculator

Pre-calibrated with 2026 TikTok Shop US fee rules (6% referral fee), realistic $23.99 booktok, guided journals & planners unit economics, and return rate erosion modeling.

Avg Price: $23.99•COGS: $4.10
Open
TikTok Shop US6% Referral Fee

Sneakers, Slides & Footwear Profit & ROAS Calculator

Pre-calibrated with 2026 TikTok Shop US fee rules (6% referral fee), realistic $44.00 sneakers, slides & footwear unit economics, and return rate erosion modeling.

Avg Price: $44.00•COGS: $11.50
Open
TikTok Shop US6% Referral Fee

Perfumes, Body Mists & Arabic Scents Profit & ROAS Calculator

Pre-calibrated with 2026 TikTok Shop US fee rules (6% referral fee), realistic $32.00 perfumes, body mists & arabic scents unit economics, and return rate erosion modeling.

Avg Price: $32.00•COGS: $6.80
Open
Etsy US6.5% Referral Fee

Print-on-Demand (POD) Shirts Profit & ROAS Calculator

Pre-calibrated with 2026 Etsy US fee rules (6.5% referral fee), realistic $24.99 print-on-demand (pod) shirts unit economics, and return rate erosion modeling.

Avg Price: $24.99•COGS: $10.45
Open
Etsy US6.5% Referral Fee

POD Gildan 18000 Sweatshirts & Hoodies Profit & ROAS Calculator

Pre-calibrated with 2026 Etsy US fee rules (6.5% referral fee), realistic $36.99 pod gildan 18000 sweatshirts & hoodies unit economics, and return rate erosion modeling.

Avg Price: $36.99•COGS: $15.80
Open
Etsy US6.5% Referral Fee

POD Ceramic Mugs & 40oz Tumblers Profit & ROAS Calculator

Pre-calibrated with 2026 Etsy US fee rules (6.5% referral fee), realistic $19.99 pod ceramic mugs & 40oz tumblers unit economics, and return rate erosion modeling.

Avg Price: $19.99•COGS: $5.95
Open
Etsy US6.5% Referral Fee

Digital Planners, SVG & Canva Templates Profit & ROAS Calculator

Pre-calibrated with 2026 Etsy US fee rules (6.5% referral fee), realistic $6.99 digital planners, svg & canva templates unit economics, and return rate erosion modeling.

Avg Price: $6.99•COGS: $0.00
Open
Etsy US6.5% Referral Fee

Handmade Silver, Gold & Beaded Jewelry Profit & ROAS Calculator

Pre-calibrated with 2026 Etsy US fee rules (6.5% referral fee), realistic $42.00 handmade silver, gold & beaded jewelry unit economics, and return rate erosion modeling.

Avg Price: $42.00•COGS: $8.50
Open
Etsy US6.5% Referral Fee

3D Printed Planters, Dragons & Organizers Profit & ROAS Calculator

Pre-calibrated with 2026 Etsy US fee rules (6.5% referral fee), realistic $26.00 3d printed planters, dragons & organizers unit economics, and return rate erosion modeling.

Avg Price: $26.00•COGS: $3.40
Open
Etsy US6.5% Referral Fee

Laser Cut Wood & Custom Wedding Signs Profit & ROAS Calculator

Pre-calibrated with 2026 Etsy US fee rules (6.5% referral fee), realistic $68.00 laser cut wood & custom wedding signs unit economics, and return rate erosion modeling.

Avg Price: $68.00•COGS: $16.00
Open
Etsy US6.5% Referral Fee

Soy Candles, Wax Melts & Artisan Soap Profit & ROAS Calculator

Pre-calibrated with 2026 Etsy US fee rules (6.5% referral fee), realistic $22.00 soy candles, wax melts & artisan soap unit economics, and return rate erosion modeling.

Avg Price: $22.00•COGS: $5.10
Open
Etsy US6.5% Referral Fee

Vintage Clothing, Brass & Estate Finds Profit & ROAS Calculator

Pre-calibrated with 2026 Etsy US fee rules (6.5% referral fee), realistic $54.00 vintage clothing, brass & estate finds unit economics, and return rate erosion modeling.

Avg Price: $54.00•COGS: $12.00
Open
Etsy US6.5% Referral Fee

Die-Cut Vinyl Stickers & Bookmark Packs Profit & ROAS Calculator

Pre-calibrated with 2026 Etsy US fee rules (6.5% referral fee), realistic $8.50 die-cut vinyl stickers & bookmark packs unit economics, and return rate erosion modeling.

Avg Price: $8.50•COGS: $0.85
Open
Etsy US6.5% Referral Fee

POD Framed Canvas & Poster Wall Art Profit & ROAS Calculator

Pre-calibrated with 2026 Etsy US fee rules (6.5% referral fee), realistic $58.00 pod framed canvas & poster wall art unit economics, and return rate erosion modeling.

Avg Price: $58.00•COGS: $21.50
Open
Etsy US6.5% Referral Fee

Personalized Leather Wallets & Dopp Kits Profit & ROAS Calculator

Pre-calibrated with 2026 Etsy US fee rules (6.5% referral fee), realistic $48.00 personalized leather wallets & dopp kits unit economics, and return rate erosion modeling.

Avg Price: $48.00•COGS: $11.20
Open
Shopify US0% Referral Fee

General Dropshipping & Meta/TikTok Ads Profit & ROAS Calculator

Pre-calibrated with 2026 Shopify US fee rules (0% referral fee), realistic $49.99 general dropshipping & meta/tiktok ads unit economics, and return rate erosion modeling.

Avg Price: $49.99•COGS: $12.50
Open
Shopify US0% Referral Fee

DTC Skincare, Cosmetics & Haircare Profit & ROAS Calculator

Pre-calibrated with 2026 Shopify US fee rules (0% referral fee), realistic $56.00 dtc skincare, cosmetics & haircare unit economics, and return rate erosion modeling.

Avg Price: $56.00•COGS: $8.40
Open
Shopify US0% Referral Fee

High-Ticket US Dropshipping ($300+ AOV) Profit & ROAS Calculator

Pre-calibrated with 2026 Shopify US fee rules (0% referral fee), realistic $380.00 high-ticket us dropshipping ($300+ aov) unit economics, and return rate erosion modeling.

Avg Price: $380.00•COGS: $165.00
Open
Shopify US0% Referral Fee

Custom Streetwear & Cut-and-Sew Apparel Profit & ROAS Calculator

Pre-calibrated with 2026 Shopify US fee rules (0% referral fee), realistic $64.00 custom streetwear & cut-and-sew apparel unit economics, and return rate erosion modeling.

Avg Price: $64.00•COGS: $15.50
Open
Shopify US0% Referral Fee

Specialty Coffee, Matcha & Beverage Brands Profit & ROAS Calculator

Pre-calibrated with 2026 Shopify US fee rules (0% referral fee), realistic $39.00 specialty coffee, matcha & beverage brands unit economics, and return rate erosion modeling.

Avg Price: $39.00•COGS: $9.80
Open
Shopify US0% Referral Fee

DTC Dog Harnesses, Beds & Pet Brands Profit & ROAS Calculator

Pre-calibrated with 2026 Shopify US fee rules (0% referral fee), realistic $52.00 dtc dog harnesses, beds & pet brands unit economics, and return rate erosion modeling.

Avg Price: $52.00•COGS: $11.80
Open
Shopify US0% Referral Fee

Digital Products, E-Books & Notion Templates Profit & ROAS Calculator

Pre-calibrated with 2026 Shopify US fee rules (0% referral fee), realistic $37.00 digital products, e-books & notion templates unit economics, and return rate erosion modeling.

Avg Price: $37.00•COGS: $0.00
Open
Shopify US0% Referral Fee

DTC Waterproof Jewelry & Custom Necklaces Profit & ROAS Calculator

Pre-calibrated with 2026 Shopify US fee rules (0% referral fee), realistic $58.00 dtc waterproof jewelry & custom necklaces unit economics, and return rate erosion modeling.

Avg Price: $58.00•COGS: $7.50
Open
Amazon FBA US15% Referral Fee

Home & Kitchen Private Label Profit & ROAS Calculator

Pre-calibrated with 2026 Amazon FBA US fee rules (15% referral fee), realistic $29.99 home & kitchen private label unit economics, and return rate erosion modeling.

Avg Price: $29.99•COGS: $6.20
Open
Amazon FBA US15% Referral Fee

Vitamins, Supplements & Sports Nutrition Profit & ROAS Calculator

Pre-calibrated with 2026 Amazon FBA US fee rules (15% referral fee), realistic $32.95 vitamins, supplements & sports nutrition unit economics, and return rate erosion modeling.

Avg Price: $32.95•COGS: $5.80
Open
Amazon FBA US15% Referral Fee

Beauty, Skincare & Personal Care Profit & ROAS Calculator

Pre-calibrated with 2026 Amazon FBA US fee rules (15% referral fee), realistic $24.99 beauty, skincare & personal care unit economics, and return rate erosion modeling.

Avg Price: $24.99•COGS: $4.40
Open
Amazon FBA US15% Referral Fee

Pet Toys, Grooming & Supplies Profit & ROAS Calculator

Pre-calibrated with 2026 Amazon FBA US fee rules (15% referral fee), realistic $26.99 pet toys, grooming & supplies unit economics, and return rate erosion modeling.

Avg Price: $26.99•COGS: $5.50
Open
Amazon FBA US15% Referral Fee

Sports, Pickleball, Camping & Fitness Profit & ROAS Calculator

Pre-calibrated with 2026 Amazon FBA US fee rules (15% referral fee), realistic $39.99 sports, pickleball, camping & fitness unit economics, and return rate erosion modeling.

Avg Price: $39.99•COGS: $9.20
Open
Amazon FBA US15% Referral Fee

Baby Nursery, Feeding & Stroller Gear Profit & ROAS Calculator

Pre-calibrated with 2026 Amazon FBA US fee rules (15% referral fee), realistic $28.50 baby nursery, feeding & stroller gear unit economics, and return rate erosion modeling.

Avg Price: $28.50•COGS: $6.00
Open
Amazon FBA US15% Referral Fee

STEM Toys, Board Games & Collectibles Profit & ROAS Calculator

Pre-calibrated with 2026 Amazon FBA US fee rules (15% referral fee), realistic $31.99 stem toys, board games & collectibles unit economics, and return rate erosion modeling.

Avg Price: $31.99•COGS: $6.80
Open
Whatnot US8% Referral Fee

Pokémon, One Piece & TCG Singles/Breaks Profit & ROAS Calculator

Pre-calibrated with 2026 Whatnot US fee rules (8% referral fee), realistic $28.00 pokémon, one piece & tcg singles/breaks unit economics, and return rate erosion modeling.

Avg Price: $28.00•COGS: $15.50
Open
Whatnot US8% Referral Fee

NFL, NBA & MLB Sports Card Box Breaks Profit & ROAS Calculator

Pre-calibrated with 2026 Whatnot US fee rules (8% referral fee), realistic $45.00 nfl, nba & mlb sports card box breaks unit economics, and return rate erosion modeling.

Avg Price: $45.00•COGS: $26.00
Open
Whatnot US8% Referral Fee

Vintage Tees, Y2K & Thrift Live Auctions Profit & ROAS Calculator

Pre-calibrated with 2026 Whatnot US fee rules (8% referral fee), realistic $22.00 vintage tees, y2k & thrift live auctions unit economics, and return rate erosion modeling.

Avg Price: $22.00•COGS: $4.50
Open
Whatnot US8% Referral Fee

Sneakers, Jordan & Hype Streetwear Profit & ROAS Calculator

Pre-calibrated with 2026 Whatnot US fee rules (8% referral fee), realistic $115.00 sneakers, jordan & hype streetwear unit economics, and return rate erosion modeling.

Avg Price: $115.00•COGS: $74.00
Open
Whatnot US8% Referral Fee

Luxury Handbags, Watches & Estate Jewelry Profit & ROAS Calculator

Pre-calibrated with 2026 Whatnot US fee rules (8% referral fee), realistic $240.00 luxury handbags, watches & estate jewelry unit economics, and return rate erosion modeling.

Avg Price: $240.00•COGS: $145.00
Open
eBay US13.25% Referral Fee

Refurbished Phones, Laptops & Gaming Consoles Profit & ROAS Calculator

Pre-calibrated with 2026 eBay US fee rules (13.25% referral fee), realistic $220.00 refurbished phones, laptops & gaming consoles unit economics, and return rate erosion modeling.

Avg Price: $220.00•COGS: $145.00
Open
eBay US13.25% Referral Fee

Clothing, Shoes & Thrift Reselling Profit & ROAS Calculator

Pre-calibrated with 2026 eBay US fee rules (13.25% referral fee), realistic $34.99 clothing, shoes & thrift reselling unit economics, and return rate erosion modeling.

Avg Price: $34.99•COGS: $6.50
Open
eBay US13.25% Referral Fee

eBay Motors Auto Parts & Accessories Profit & ROAS Calculator

Pre-calibrated with 2026 eBay US fee rules (13.25% referral fee), realistic $68.00 ebay motors auto parts & accessories unit economics, and return rate erosion modeling.

Avg Price: $68.00•COGS: $24.00
Open
eBay US13.25% Referral Fee

PSA Graded Slabs, Sports Cards & Collectibles Profit & ROAS Calculator

Pre-calibrated with 2026 eBay US fee rules (13.25% referral fee), realistic $48.00 psa graded slabs, sports cards & collectibles unit economics, and return rate erosion modeling.

Avg Price: $48.00•COGS: $27.00
Open
Walmart US (WFS)15% Referral Fee

Home, Kitchen & Storage (Walmart Fulfillment) Profit & ROAS Calculator

Pre-calibrated with 2026 Walmart US (WFS) fee rules (15% referral fee), realistic $32.99 home, kitchen & storage (walmart fulfillment) unit economics, and return rate erosion modeling.

Avg Price: $32.99•COGS: $7.50
Open
Walmart US (WFS)15% Referral Fee

Consumer Electronics & Tech Accessories Profit & ROAS Calculator

Pre-calibrated with 2026 Walmart US (WFS) fee rules (15% referral fee), realistic $27.99 consumer electronics & tech accessories unit economics, and return rate erosion modeling.

Avg Price: $27.99•COGS: $6.20
Open
In-Depth US Seller Research & Tax Guides

2026 US Marketplace Fee, ROAS & 1099-K Tax Playbooks

View All Playbooks
2026 US E-Commerce Fee Methodology & Data Accuracy

Built Specifically for Multi-Channel US Sellers, Creators & Brand Operators

1. Verified 2026 Marketplace Fee SchedulesPre-calibrated across TikTok Shop US (6% referral + FBT), Etsy US (6.5% transaction + 3%+$0.25 + 15% Offsite Ads), Shopify Basic (2.9%+$0.30), Amazon FBA, Whatnot Live (8%+2.9%+$0.30), eBay US, and Walmart WFS.
2. Real Return-Rate & Creator Sample ModelingUnlike generic margin calculators, SellerROAS models outbound shipping losses on returned apparel, creator affiliate sample ghost rates, and Printify Premium blank discounts in real time.
3. 100% Client-Side Privacy (Zero Data Stored)All unit economics, COGS, and Break-Even ROAS simulations run directly inside your browser. Your proprietary product pricing and supplier margins never leave your device.